A framework, a space and a tool that personifies your work.
A research framework wrapped in a persona.
We’ve reimagined personas to focus on situational and behavioral inputs like core needs, responsibilities and pain points associated with the roles, tasks and goals of the user.
Maintain an active understanding.
Your persona is a living understanding of your user. Track the changes on the priority and status of your user’s tasks and goals over time.
Get everyone in your team involved.
Whether you’re a team of one, or a team of many, it’s easy to share personas with your teammates, collaborators and clients.
Park everything in one place.
Bookmarks links for your files across all your tools into one place - organized in a user-centric way.
Get some inspiration.
Discover the personas everyone is creating, researching and defining to drive innovation. Get inspired and build your own from a template.
And there's so much more.
Search
An indexable search across all your personas.
Notifications
Stay informed on the latest project updates with email notifications.
Workspaces
A way to organize and firewall a collection of projects.
Mentions
Tag your teammates in to call their attention to your comments.
Tags
Tag the personas by industry, domain, skill and more.
Email Sharing
Invite your team mates into project, personas and research via email.
Access Control
Manage access for teammates, clients and collaborators.
Templates
Get a head start on your persona by copying a template.
Comments
Discuss data points in personas and the research to collaborate.
Projects
Create a grouping of your personas by your projects.
Associations
Assign the relationship between components of the persona.
Community
A community of makers sharing who and what they know.